Take a garden stroll and delight yourself in these powerful case studies below.
Meet clients who transformed leads into soulmate clients through ethical copywriting.
Check out the real results they got after working with me on their email copywriting and storytelling projects.
Chris M. James, Program Creation Specialist // VIP Done-For-You Client
From Crickets to Clients With a Welcome Nurture Email Sequence
Before working with me:
- Wasn’t booking clients through her email campaigns.
- Feeling so overwhelmed and didn’t know where to begin or how to show up for my community of women through email consistently.
- Randomly piecing content together in her email newsletters and realizing that she wasn’t clearly communicating the value of her services to her potential clients through writing.
- She was feeling guilty about not adding any value to her email community.
- Unsure if someone could capture her thoughts and share in a way that reflects her values.
- Didn’t have any email sequences in place and felt her email list was too small to invest in.
What we did:
- Leveraged her assets – her most active social media marketing platforms, YouTube channel, lead magnets, and blog articles through strategic Call-to-Actions and content.
- Interviewed, sifted, and connected her stories to specific emails in her welcome nurture email sequence.
- Discovered her brand voice with a brand messaging questionnaire and by elevating her authentic voice through her current and past marketing content.
- Consulted on new content to highlight her strengths in speaking and freshen up her messaging.
- Aligned her business goals with her email marketing endeavors.
- Crafted open-worthy emails that strategically guided her email community on a journey and infused her stories, voice, and brand values.
The Results?
- In her welcome nurture email sequence, a lead scheduled a fit call and booked Chris’ premium package offer of $15k. Since her pivot from mindset coach to program creation specialist, she signed on another premium client from the DFY sequence.
- Because of her welcome nurture sequence, Chris built stronger relationships with her email community with higher engagement. She is getting responses to the emails with positive feedback such as, “Oh, wow, I didn’t know that about you.” In addition, her email open rates, clickthrough, and click-to-open rates increased.
- From this project, Chris is now a current client in the Epic Orchid Recurring VIP package where we have mapped out a full year’s email marketing master plan aligned with her business goals and launch calendar, and we’re now crafting effective email sequences using heart-led persuasion to her email community of women and mom entrepreneurs. Not only is she a current client, but Chris has also become a collaborator. Within her program creation packages, I work with Chris’ clients to get their email sequences to connect, compel, and soulfully sell with integrity.
“One woman who was considering me months ago, actually wants to work with me and I believe this sequence helped.”
Love Love Love it!!! I love Joanne’s attitude and presence.
The deliverable was more than I expected (and I was already expecting great things) and the turnaround time was on point. I was feeling so overwhelmed and didn’t know where to begin or how to show up for my community of women through email. Now I have an email sequence that sounds like me, a light and inviting vibe that I really believe connects to my community of awe inspiring mompreneurs.
I liked how I could talk it out and she was able to capture my thoughts and really show the benefit to my audience. So valuable!!! I feel confident that my subscribers are coming through and feeling loved on. One woman who was considering me months ago, actually wants to work with me and I believe this sequence helped. I’ve already told everyone I know to work with Joanne in some capacity!!
Love Love Love it!!! I love Joanne’s attitude and presence.
The deliverable was more than I expected (and I was already expecting great things) and the turnaround time was on point. I was feeling so overwhelmed and didn’t know where to begin or how to show up for my community of women through email. Now I have an email sequence that sounds like me, a light and inviting vibe that I really believe connects to my community of awe inspiring mompreneurs.
I liked how I could talk it out and she was able to capture my thoughts and really show the benefit to my audience. So valuable!!! I feel confident that my subscribers are coming through and feeling loved on. One woman who was considering me months ago, actually wants to work with me and I believe this sequence helped. I’ve already told everyone I know to work with Joanne in some capacity!!
Chris M. James
Mindset Coach
Rina Lang, Intuitive Coach // Copy Coaching Client
From Blocked to Booked: Stepping Forward With Email Copy Confidence and Consistency to Book Clients
Before working with me:
- Rina was sitting on her email list of ~1,500 subscribers unable to move forward with writing to her email community.
- Unsure how to get the ball rolling when it came to email copywriting for her intuitive coaching business, even though she’s an avid writer.
- Spinning her wheels with all the excuses, procrastination, fears, and insecurities.
- Feeling and believing what she was producing wasn’t good enough.
- Rina wanted to learn the skills and structures needed to write her own email newsletter and sequences after getting inspired by the welcome nurture email sequence Joanne wrote for her (Rina had started as a DFY client).
What we did:
- Set the vision for her email list and created a system to use all her assets (social media content, YouTube channel, and e-book) in tandem with email marketing.
- Created a personalized system to write email copy on her own.
- Clarified the direction she wanted to take with her offers.
- Used mindset techniques and peace process to release blocks around writing, showing up to write, and promoting her services through emails.
- Honed copywriting and storytelling skills with weekly personalized feedback.
- Discovered a better writing flow for Rina.
The Results?
- Rina has a formula that works for her, is putting her voice out there, and writes multiple email newsletters per week using heart-led conversion copywriting since working together in 2022.
- Overcame blockages she had with insecurities around her own copywriting.
- Booking new clients for her mind and brain power energy clearing membership through her emails.
“It took time to sit and write and work through the blockages, but once I got the ball rolling, then I was unstoppable.”
I was really spinning my wheels, and I had to work through everything that was working against me – the excuses, procrastination, fear, and insecurities. After I experienced Joanne’s done-for-you on demand copywriting, I knew I had to learn her system and skills from her, because it’s incredible how fast she delivered with high quality and it was all done in one day. We just had one call, I told her about my business and what I needed, and she delivered an email sequence to me with my message in my voice.
I really felt like, wow, I got to learn this, and I love how organized she was. That’s how I knew this was the right system to learn, so I became her copy coaching client. Joanne was really fundamental in that transformation for me to work through my insecurities that were against me writing my own stuff and finally getting it done. She coached me in working through what was inside of me that made me believe whatever I produced might not be good enough. It took time to sit and write and work through the blockages, but once I got the ball rolling, then I was unstoppable.
I was really spinning my wheels, and I had to work through everything that was working against me – the excuses, procrastination, fear, and insecurities. After I experienced Joanne’s done-for-you on demand copywriting, I knew I had to learn her system and skills from her, because it’s incredible how fast she delivered with high quality and it was all done in one day. We just had one call, I told her about my business and what I needed, and she delivered an email sequence to me with my message in my voice.
I really felt like, wow, I got to learn this, and I love how organized she was. That’s how I knew this was the right system to learn, so I became her copy coaching client. Joanne was really fundamental in that transformation for me to work through my insecurities that were against me writing my own stuff and finally getting it done. She coached me in working through what was inside of me that made me believe whatever I produced might not be good enough. It took time to sit and write and work through the blockages, but once I got the ball rolling, then I was unstoppable.
Rina Lang
Intuitive Mind & Brain Power Coach
Allison Kinnear, Empowerment Coach & Speaker // Copy Coaching Client
From Lurkers to raving fans: How allison increased her email engagement by 1,220%
Before working with me:
- Allison wrote consistent weekly email campaigns to her email community of ~800 subscribers for 2 years.
- She gets over 50% open rates, but low conversion with an average click rate of 4 unique clicks per email.
- No one in her email community was clicking to book a call with her.
- As a former teacher, she loves to write and use storytelling in her emails.
- Wanted to create a welcome nurture email sequence.
- As a seasoned full-time entrepreneur of 7 years, she had already done the standard Ideal Client Avatar work (using StoryBrand framework) and previously worked with multiple coaches to hone her offers, marketing strategy, and copy skills.
What we did:
- Dialed in her messaging through the BANK personality codes.
- Identified the direction for her business and focused her energy into repurposing her group program into mini-courses.
- Leveraged her existing email community to send a pre-launch nurture email sequence (instead of her original intention of a welcome nurture sequence).
- Planned out her 3 month calendar with actions steps to write and publish her pre-launch nurture email sequence that sustainably aligned with her busy schedule as an entrepreneur and momma of 2.
- Gave her personalized feedback through ethical copy techniques for her email campaigns and mini-course copy.
- Showed her how to use storytelling not only to teach, but connect with her soulmate clients.
The Results?
- Consistently higher engagement in her emails, from avg 4 unique clicks to avg 60 unique clicks per email. That’s a 1,220% increase in click rate without the FOMO, without promising magic pills, without pushy copy.
- 136 unique clicks to her booking link.
- Got people buying her mini-course before the sales launch sequence.
“My engagement skyrocketed after working with you, and people are actually clicking on my book a call button.”
I can’t tell you how many coaches I’ve spent so much money on. You have been head and shoulders above the best support yet that I’ve received in years of entrepreneurship. You are well worth the investment.
The style in which you do things and the quality of what you do is truly above and beyond. There’s clear differences working with you, useful support, and the fact that we’re both moms is super helpful. My engagement skyrocketed after working with you, and people are actually clicking on my book a call button. All of it, it’s just very good, so thank you.
I can’t tell you how many coaches I’ve spent so much money on. You have been head and shoulders above the best support yet that I’ve received in years of entrepreneurship. You are well worth the investment.
The style in which you do things and the quality of what you do is truly above and beyond. There’s clear differences working with you, useful support, and the fact that we’re both moms is super helpful. My engagement skyrocketed after working with you, and people are actually clicking on my book a call button. All of it, it’s just very good, so thank you.
