I often get asked how I got started. Because it’s not like, at the age of 8, I aspired to become an email marketer (well, email wasn’t even a thing yet, anyway). Back in 2020, I got hooked into email copywriting from the very first email I wrote for my very first client. Writing fueled my passion for storytelling and heart-led persuasion.
Though I didn’t know it at the time when I started my business, I had taken my 15+ years as a master teacher and literacy specialist, and expertly harnessed the power of storytelling to build genuine connections that inspire people to take action.
I personally curated this resource guide, AKA rabbit hole of stories from top media features and clients, because I work with soulful CEOs of successful businesses and practices who get excited about personal growth (e.g., enneagram, human design, StrengthsFinder, BANK personality codes), meaning-making & legacy-building, and most importantly, authentic connections.
Especially in the Age of AI, authentic storytelling, copy, and email strategy matter more than ever to build trust and inspire your soulmate clients to book your offers.
What you’ll find in this resource guide:
- Thought Leadership, Email Marketing, & What the Media Has to Say (With Voyage Denver, Bold Journey, Canvas Rebel, & Shout Out Colorado)
- How Joanne Stumbled into Email Marketing & Copy Coaching
- Brand Voice & Messaging in Emails
- Effective Storytelling in Emails
- Consent-Based Email Marketing for CEOs
- Soulfully Sell With Emails: Semi-Automatic Sequences
- On Breaking the Burnout Cycle
- Signature STORIES Framework & How Joanne Works With Clients
- Motherhood, Leadership, and Business Stories
Enjoy!
Thought Leadership, Email Marketing, & What the Media Has to Say
Find out more about Joanne Homestead (that’s me!) in these media features.
#1 Voyage Denver – how she got started in email marketing, her biggest challenge, her greater vision, & what she’s been reading, listening to, and her fav app
#2 Bold Journey Magazine – self-care and women in business, what storytelling has to do with effective email marketing, the 3 qualities, skills, or areas of knowledge that were most impactful in her journey, & it takes a village with mentors
Joanne Homestead, CEO of Desk Plant Creatives
#3 Canvas Rebel – the story behind Joanne’s mission, how 15+ years of teaching directly translates into consent-based email marketing, unlearning lessons, what’s worked well for Joanne to grow her clientele & sparking a movement for female founders and CEOs
#4 Shoutout Colorado – hot-take on risk-taking, why she loves email marketing, local spots to visit in Boulder, the impact her mentors & circles had on her business
How Joanne Stumbled into Email Marketing & Copy Coaching
Leaving Teaching and Becoming Your Own Boss with host Dan Cumberland, Meaning Movement Podcast (Top 1% podcast, globally)
Remarkably Simple Podcast with host Moneke Fields, Remarkably Simple Podcast
How Joanne Got into Email Marketing & Copy Coaching with host Aimee Carlson, She Force Show
Juggling Motherhood & Entrepreneurship with host Lisa Foster, Real Life Momz Podcast // Listen on YouTube, Apple, Spotify
Using What You Have to Create What You Want – How Copywriting Found Her with host Brittany A. Johnson, Life SavHer: The Podcast
Brand Voice and Messaging in Emails
The Voice Test: Can Someone Spot You Without Your Logo with Joanne Homestead and Rachel Honeyman, Bold Women in Business
Invisible to Invincible with host Kendra Losse
Connection Through One’s Words with host Karla Rodriguez, MetaFit MetaMind Podcast
Turn Your Messaging into Magic with Erin Pennings, Copy Snacks Podcast
Effective Storytelling in Emails
Discover the Surprisingly Easy Way to Connect With Anyone with hosts Mads Pleman Rossau, The Business Library
Crafting Compelling Stories for Your Emails with host Olivia Radcliffe, Marketing Like a M*ther
Co-Creating Your Brand Voice, Stories, & Messaging with Eryn Elder and L’Shawn Howard, Coaching as Benevolence
Captivating Stories To Transform Your Emails with Joanne Homestead and Emma Peacock, Digital Hive Podcast
Are You Maximizing the Power of Your Emails? with host Yvonne Heimann, Ask Yvi // Listen on YouTube
You’re Never Not Marketing – Compelling Email Stories with host Shauna Leigh Van Mourik, Marketing Rebels // Listen on YouTube
Reverse Engineer Your Emails – The Art of Heart-Led Persuasion with host Jill Hart, You World Order Showcase
Consent-Based Email Marketing for CEOs
The Power of Audacious Authenticity in Emails with host Kat Polsinelli, Real Chat with Kat (Top 5% podcast, globally)
Copywriting Secrets Revealed & What to Do When You’re the Bottleneck in Your Business with host Alyson Caffrey, Growing Pains
So You’ve Started Your Email List, Now What? with host Jessica Riedy, The Social Siren Podcast
3 Foundational Strategies to Generate and Nurture Quality Leads With Your Email List with host Rina Lang, Coaching Connection Podcast
Soulfully Sell With Emails: Semi-Automatic Sequences
Turning Emails Into Stories That Sell with host Sarah Noel Block, Tiny Marketing Podcast
Email Marketing Mistakes Holding You Back and How to Fix Them with host Kristi Mitchell, UnFUDGE Your Marketing (#1 for the People’s Choice Award )
Crafting a Story-Based Sales Email Sequence for Your Offer Launch with host Lori Young, OfferMojo™ Show // Listen on YouTube, Apple
Rock Your Pre-Launch Campaign with Megan Smyth, Blaze Podcast
Compel + Sell: Let’s Talk About Transformation with host Tiffany-Ann Bottcher, Based Business Society Podcast
What to Include in Your Welcome Nurture Email Sequence with host Kristin Quiroz Bayona, Podcast and Amplify // Listen on Apple or Spotify
On Breaking the Burnout Cycle
Sustainable Business Growth Starts With Mindfulness at Work with host Anne Rajoo, The Productivity Sweet Spot (Top 10% podcast, globally) // Listen on Apple or Spotify
Busyness Isn’t Worthiness with host Francine Tirrell, F*N Fridays With Francine // Listen on Apple or Spotify
From Victimhood Into Soul with host Tessa Lynne Alburn of WithTessa and the Say Yes to Your Soul Podcast
Signature S.T.O.R.I.E.S. Framework & How Joanne Works With Clients
Wise Women with Joanne Homestead with host Kathleen Francis, Wise Women Show
Email Marketing Secrets for Service Providers: From Burnout to Strategic Scaling with host Andrea Elibero
How to Write Emails That Convert: 7-Step Storytelling Framework for Coaches & Marketers with host Alka Sharma, Mailsoftly
Client Success Stories to Kickstart Your Email Marketing
From 0% to 7% Click Rate: Email Marketing Strategy For Online Business Coaching // Client Story: Amanda Rodriguez, Parenting Coach
Why AI Should Never Replace You // Client Story Series: Chris M. James, Program Creation Specialist + Mindset Coach
How to Find a Good Copywriter for Your Coaching Business // Client Story Series: Chris M. James, Mindset Coach
This Coach 12x Click Rate in Her Email Marketing Campaigns // Client Story Series: Allison Kinnear, Empowerment Coach and Speaker
Why Work with a Copy Coach – Email Marketing for Coaches and Specialists // Client Story Series: Chris M. James, Mindset Coach
How This Coach Made Her Email Marketing More Effective // Client Story Series: Chris M. James, Mindset Coach
How to Break Free From Email Copywriting Blocks and Write to Your List with Confidence as a Coach // Client Story Series: Rina Lang, Intuitive Coach
This Email Sequence Copy Intensive is So Worth It to Increase Engagement, Open Rates, and Sales (Especially relevant now, Iif you’re a CEO and looking to amplify what AI is telling you to do) // Client Story Series: Amy Volturo, Multi-Passionate Business Owner
How a Communication Consultant and Entrepreneur Simplified Her Email Marketing to Move Forward // Client Story Series: Dorothy Rotondo Gaffey, Communication Consultant
What was Holding Back a Life Coach From Using Email Marketing For Her Coaching Business // Client Story Series: Jamie Cole Cerna, Human Design Coach
Discover Your Authentic Writing Voice For Better Conversion (Absolutely relevant in the Age of AI) // Client Story Series: Carrie Meyers, Life Coach & Tarot Reader
Motherhood, Leadership, and Business Stories With Joanne Homestead
From Stage Fright to Spotlight: Speaking Through Sensitivity with host Lauri Smith, Soulful Speaking // Listen on YouTube, Apple, or Spotify
Teachers Insights on the Journey to Becoming a Parent and Connecting with Our Kids with host Carrie Lingenfelter, The Spiritual Parent: Mindful Tools for Raising Spiritual and Conscious Kids // Listen on Apple
Embodiment, Writing, and More! with host Jacqueline Rose Richards-Shrestha, BodyMedicine Podcast // Listen on Apple or Spotify
Intentional Women Making an Impact with host Trienne Topp, Be That Create That
About the Author
Joanne Homestead is CEO of Desk Plant Creatives. She is an email copy coach and story whisperer for female founders, CEOs, and private practitioners who want to write open-worthy emails that get more engagement, clicks, and clients, all through their 100% authentic writing voice (say buh-bye to flat AI content and icky tactics).
She is the founder of Inbox to Impact Program for Soulful CEOs, STORIES Framework, & ‘Chief Sandwich Officer’ for your VIP Sandwich Day: Blueprint Your Sales Sequence For $5k Days.
When she’s not speaking and coaching, you can find her biking to the local library, trying a new arts & crafty activity (like making felted acorn earrings), and enjoying a melt-in-your-mouth mochi donut.
Book a Discovery Call Today (she doesn’t bite!)
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